First impression, comes out liquid but it will dry fast on your lips. A tiny drop is enough for one time use, this tube will last me forever! The cool thing is you can customize by mixing colors you may have. Downside is it will transfer and it will feather overtime around your lips. A big key is to apply on moisturized lips!
Pigmentation: High and vibrant
Application: Use a lip brush; it will slip and glide while applying.
Overall, it’s worth of trying OCC Lip Tar. Make sure you don’t get fooled from the color of its tube, it will come out different! Not the right product, if you are looking for a pro long wear and it will be hard to reapply without a mirror and a lip brush. Out of these trio colors, my favorite is Memento, it is the same color as my lips but better!